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How Often Do You Ask Yourself...


  • How do I measure success of my publication plan?
  • Should I incorporate an auditing process within our publication
    department?
  • Is my staff training and testing process adequate?
  • Do I have enough headcount? What is reasonable?
  • Is responsibility for updating internal policies clearly established?
  • What kind of budget do I need in a pre-launch year for publications?
  • Do I know if we have a water-tight compliance framework?
  • How do we assure all appropriate vehicles are utilized for reaching our
    readership (eg, open access journals, online publications)?
  • How do we determine what new technologies should be considered
    in a publication plan?
  • Is our structure set up for success?
  • Should I involve marketing in the review process and if so, when?