How Often Do You Ask Yourself...

• How do I measure success of my publication plan?
• Should I incorporate an auditing process within our publication
  department?
• Is my staff training and testing process adequate?
• Do I have enough headcount? What is reasonable?
• Is responsibility for updating internal policies clearly established?
• What kind of budget do I need in a pre-launch year for publications?
• Do I know if we have a water-tight compliance framework?
• How do we assure all appropriate vehicles are utilized for reaching our
  readership (eg, open access journals, online publications)?
• How do we determine what new technologies should be considered
  in a publication plan?
• Is our structure set up for success?
• Should I involve marketing in the review process and if so, when?